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Andorra
Ski Investments
Low lying European ski countries last year who saw a decline in ski holiday
visitors, including Andorra, have been investing in her facilities to try and
tempt the skiiers she lost back for the 2008 season.
In the past Andorra has grown in stature from a destination offering cheap
ski holidays to one that can compete with the best that Europe has to offer,
with a growing number of ski holidays being taken in the country over the last
decade to the point where it was attracting some ten million tourists a year.
But unexpectedly the rise in visitors to Andorra came to a screeching halt
for the 2006/7 ski season, and the ski slopes closed two weeks earlier than
anticipated due to a lack of snow that saw many other resorts in Europe, especially
in countries with low lying slopes like Austria, badly affected by the lack
of natural snow.
The Andorra economy is unusually reliant on the ski holidays industry, the
other main activity being the financial and banking industry due to her tax
haven status, and the Andorra weather refused to play her part last year. Some
estimates suggest takings for supermarkets, petrol stations, department stores
and supermarkets were down some 40 per cent compared to 2006 in the main ski
holiday areas.
The good news for the Andorra
ski holiday industry as it hopes for an improved 2008 holidays season is
that the snow - notably absent last year - started to fall in November, and
long range weather forecasts suggest that January through to April could see
enough snow to give Andorra skiiers good snow depth, and little if any need
for snow cannons to make up any shortfall.
But the tourist authorities are determined not to be caught out again, and
continue with the progress made in the last twenty years that has seen Andorra
rise impressively from a cheap ski holiday destination to one that caters for
the middle and upmarket price range with UK ski holiday specialist companies
like Crystal Ski offering a
full range of holidays in Andorra.
Private money as well as finance from the banks in Andorra have helped to upgrade
Soldeu, a main Andorra ski holiday resort, to a high class status with new hotels
and upgrades for existing ones.
New
Investment
In total it is estimated that nearly 200 million Euros has been invested in
Andorra's on-mountain ski facilities, and the figure rises significantly when
off-mountain spending is taken into account, such as the new hotels
in Andorra, notably in the top ski areas of Soldeu and Arinsal.
The ski areas of Andorra have been praised by many in the industry for having
the capability of producing enough man made snow to cover over 40 per cent of
the ski domain, but investment has continued to further this already high amount
by having for the 2008 ski holiday season over a thousand snow cannons in place
- although it is hoped they don't have to be used much.
'The aim of the Andorra tourist authorities', comment local travel guide YourAndorra.com,
'is to ensure that when skiiers choose Andorra the resorts will do everything
they can to make their holiday a memorable one for all the right reasons - and
to see them again in future years as they decide Andorra is a good skiing holiday
destination.'
The upgrading of facilities and road infrastructure has also increased interest
from those looking for a European tax haven and considering taking Andorra
residency
Andorra is one of the most sought after tax havens in Europe with no income
tax for her residents, and is second in popularity only to Monaco, but enjoys
the same tax benefits.
One of the big differences between the two is the cost of a property. Real
estate in Monaco is among the highest in the world with a studio often costing
over a million Euros, while Andorra property is considerably less with good
two bedroom two bathroom apartments for sale from around 300,000 Euros.
To show the skiing fraternity that Andorra is capable of meeting their expectations
for the 2008 holiday season, and importantly to meet the expectations of ski
companies like Thomson ski, Andorra will have 450 ski instructors over seven
different resorts, and to maintain her family friendly atmosphere four creches.

Fun In The Snow
The first weekend of December saw the new ski season in Andorra begin, and
tourists and locals enjoyed the weekend in Arinsal, one of Andorra's ski resorts.

As well as ski holidays, Andorra is a tax haven. Pictured here is one of the
shopping streets in the capital Andorra la Vella.
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